To design an A3, full colour, poster for the Red Cross Blood Service promoting the donation of blood by tertiary students. The posters will be distributed to all university and TAFE campuses in Australia. You must leave a blank space for time and location details.
What is the Australian Red Cross?
- The Australian Red Cross is one of the many national Red Cross Societies around the world. The Australian organisation was established in 1914, nine days after the commencement of Word War I, by Lady Helen Munro Ferguson, the wife of the Governor-General Sir Ronald Munro Ferguson, when she formed a branch of the British Red Cross.
- Much of the World War I home front activities such as knitting socks and rolling bandages was done by local Red Cross branches.
- Today there are more than 30,000 trained volunteers and the entire Australian Red Cross program is funded by public donations and corporate partnerships.
- The Australian Red Cross supports and runs many different and important projects whilst raising awareness to the Australian public about the current issues or problems which may affect them. Some of the projects which are either run by or assisted by the Australian Red Cross are Blood Services, First Aid projects, Disaster and Emergency Services, Youth and Education.
What is The Red Cross Blood Service?
- The Blood Service is a division of Australian Red Cross, and subscribes fully to the humanitarian principles that are fundamental to that organisation. Australian Red Cross provides the vital social and professional umbrella under which the Blood Service can carry out its important work with a clear mandate and consistent identity.
- Before the Blood Service came into formal existence in 1996, the collection, processing and distribution of blood products throughout the country's health system was managed by individual State and Territory Red Cross Transfusion Services. The establishment of a national blood service has facilitated new levels of national and international co-operation, resulting in improved consistency, quality and safety across Australia.
- Is a large professional organisation with more than 3,000 employees working in scientific, medical and support services, the Blood Service is remarkable in that its very existence depends on the continued support of more than 520,000 generous Australians who give their time and their blood as a gift or donation.
- The Blood Service also plays a central role in the health system of Australia, and is funded almost entirely by the governments of Australia who manage the health system.
- The Red Cross Blood Service is an iconic Australian organisation.
How blood is used
Out of all the replies there were only 3 people who actually donated.
- People don't donate because of being scared of needles, they are gay and therefore not allowed to donate blood, iron deficient (anaemic), Piercings and tattoos, Hepatitas A, Pregnancy, worked in abottoirs, don't weigh enough, lived in England in the 80's, claiming to be a vampire - whose blood cannot be used by the average human being, hate the sight of blood.
We found that the most common reason why people do not donate is because they are afraid of needles.
We liked the idea but thought this may be more appealing to an older demographic and decided to steer away from the medical aspect of donating blood.
We developed a simplistic approach that was straight to the point and minimalistic yet still ignited attention. The poster would pinpoint significant facts and benefits of blood donation.
Poster 1 encouraged donation through the fact that one donation can save three lives.
Poster 2 encouraged the food aspect of donation which is appealing to uni students, you will be rewarded for your donation. Treat yourself. Donate Blood today. After all it's in you to give.